January 24, 2019 / Awards
Colle McVoy won Spotlight and Gold VETTY Awards at the 2019 VMX Veterinary Meeting Expo. Also known as the Animal Health Marketing Award, the VETTYs are the first and only award to recognize marketing communications excellence in the veterinary health community. The agency was recognized with its client partner Elanco for the Galliprant Canine Q program, which won Gold in the Website, B2B/Trade category and the singular Spotlight Award, one of only eight Grand Prize Awards distributed to the highest scoring entries.
The Canine Q digital experience (www.startwithgalliprant.com) supported the launch of Galliprant with a “live” quiz show that told a complete story about the drug while engaging veterinarians’ competitive spirits. Additionally, Canine Q won a Bronze VETTY in the print category.
About The VETTYS
The NAVC, the world’s leading nonprofit dedicated to supporting the global veterinary health community, introduced the Animal Health Marketing Awards, aka, The VETTYs, in 2017 to recognize and reward the marketing, public relations, digital, social, design, events and creative work created on the behalf of animal health. The VETTYs are focused on products and services available through veterinarians or that support the veterinary profession, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.