July 25, 2017 / Awards
As part of the 4A’s 100th anniversary celebration this year, the organization is honoring 100 legends and rising stars across the country making extraordinary contributions to advertising. Christine Fruechte, CEO of Colle McVoy, has been selected for this distinguished recognition, which was announced in the July 24th issue of Adweek. Christine and all the honorees will be feted at the 4A’s 100th Anniversary Gala in NYC in September.
“I am honored by this distinctive recognition,” said Fruechte. “To be included among so many legends and future leaders is humbling. I am hopeful that our collective commitment to positively evolve the industry will inspire others to do the same, as well as attract more diverse talent to the dynamic world of advertising.”
I am hopeful that our collective commitment to positively evolve the industry will inspire others to do the same, as well as attract more diverse talent to the dynamic world of advertising.
CEO of Colle McVoy
Fruechte has earned a place on the Advertising 100 because of her contributions to the industry, impressive career, remarkable leadership of Colle McVoy, and strident support of diversity. As the first female CEO of a large Twin Cities advertising agency, Fruechte has more than 25 years of marketing and business management experience working in some of the best agencies and with iconic national and global brands such as 3M, Coca-Cola, General Mills, The Hershey Company, Invisalign, Land O’Lakes, Target and USA Swimming, among others.
Since taking over leadership of Colle McVoy in 2006, Fruechte has spearheaded the agency’s tremendous growth and transformation, resulting in international recognition, a diversified client roster and more than ten years of year-over-year growth. Her glass-ceiling breaking accomplishments inspire her to champion talent at all levels and promote diversity and inclusion throughout the industry. For more than nine years, she has been a volunteer, donor and board member for the BrandLab. She is also on the board of the 4A’s and 4A’s Foundation. Within Colle McVoy, she has supported inclusion and diversity programs that have helped increase the agency’s diverse population to nearly double the local industry average and nearly 50 percent of the leadership positions are held by women. She has long been an advocate for equal pay, evident by the agency’s certified affirmative action programs and equal pay certificate of compliance.
To reinforce the 4A’s long-standing commitment to creating and nurturing a diverse talent pipeline for the ad industry, the gala event will serve as a fundraiser for the 4A’s Foundation, with proceeds benefiting the organization’s two NYC high schools dedicated to preparing students for careers in advertising and media. More information about the 4A’s 100 can be found here.
About the 4A’s
The 4A’s is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry’s most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.