The Last Real Mountain Town Gets a Movement

To outsiders, Jackson Hole seemed like an intimidating mountain town filled with extreme terrain. But locals see it differently, and they wanted to invite others to see what made them so proud to be living in this rustic, romantic and legendary place.

A look at the pitfalls of previous marketing efforts helped us realize we needed to invite locals to have a seat at what was truly their table. After research and a whole lot of listening, we collaborated with Jackson Hole residents to capture their passion and channel it into something worth rallying around, for locals and visitors alike.