Discovering new creative peaks to make the last real mountain town the most sustainable travel destination in the world.
Stay Wild
Stay Wild invites people to stay in this wild place, but to do so with respect so the wonder of Jackson Hole never fades.
- Brand Strategy
- Branding & Identity
- Social Media
- Out of Home
30.5M+
Impressions
75%
Video Completion Rate
Tag Responsibly
Instagram location tags were attracting excess traffic to nature areas, harming the environment. A clever Instagram hack sparked a national movement and helped keep Jackson Hole wild.
- Social Media
217M+
Earned Impressions
VRnoculars
Airport travelers were invited to experience Jackson Hole from afar with an immersive 360° VR experience inside an old-fashioned viewfinder.
- Experiential
- Virtual Reality
- Emerging Technology
2M+
Impressions Generated Monthly
14,000
Video Views
“Not only was Colle McVoy the best agency I’ve ever worked with in terms of collaboration, but they went above and beyond to include multiple organizations within the county to make work we can all be proud of.”
— Kate Sollitt, Executive Director, Jackson Hole Travel & Tourism Board
Tread on the Trail
Custom-designed hiking boots left behind a subtle footprint with a strong message that reminded visitors to stay on the trails.
- Out of Home
- Experiential
- Earned Media
17.5M+
Impressions
1,500
Steps and Counting
Leave it as it is
An inspiring video featured Teddy Roosevelt’s great-great-grandson reading the former president’s famous conservation speech, proving that a call to preserve the wild in 1903 is just as relevant today.
- Social Media
- Content Creation
19.8M+
Video Views
83%
Video Completion Rate
Leave hibernation to the animals
A nature documentary parody captured the spirit of the rare breed who flocks to Jackson Hole in the winter instead of hibernating like other creatures.
20M+
Video Views
72%
Video Completion Rate