Our Future Is Here — Colle McVoy’s Brand Evolution
2023 May 16
For nearly 90 years, reinvention has been at our core. With a vision and a brave idea, our founders used creativity as a guiding force to architect optimistic brand futures. We’ve never lost that upstart mentality. And we know the rewards of building strong brands during times of great upheaval.
We believe we find ourselves in the next great era of brand building, where change is constant, the potential for brands is limitless and the canvas for creativity is boundless.
We call it the Great Wide Open™.
And in these times of rapid change filled with opportunities, we constantly strive to push the boundaries of creativity, pressure-test best practices and create new brand futures, including our own.
We’ve built the agency of the future now and evolved our own brand positioning and identity to reflect how we use creativity to build enduring relationships between forward-thinking brands and people, because the brands that endure, grow and rise to the top are built on the shoulders of great relationships — between consumers and brands, and between brands and employees through values and purpose.
There’s never been a more exciting time to build a brand. And we’re ready for it.