Muse By Clios: Design x Strategy = the New OS for Brands
News
By John Doyle + Diana "DQ" Quenomoen
2026 March 23
You can’t see it happening, but your brand is fracturing in real time. Not because creative missed the mark or a campaign fell flat. Brands lose customers when something as small as an interaction, a message or an experience doesn’t meet expectations. Today, consumers will abandon you after just two inconsistent moments. A few missteps, and they’re gone.