La-Z-Boy Decliner Snags PRWeek Best In Tech Award

LZB PR Week V3 03 IG

News

2024 March 19

The company launched The Decliner two days ahead of National Lazy Day, focusing its earned creative strategy on major consumer outlets to drive mass awareness and local broadcast coverage to boost retail foot traffic.

Share this story

Related Articles


  • News

    PRWeek US Awards: Colle McVoy Named Finalist for Best in Creative Excellence

    Read More

  • News

    Ad Age: The Top 5 Rebrands of 2025—The Bold Moves That Worked

    Read More

  • News

    Jackson Hole Tourism Provides a Wake-Up Call from Nature

    Read More