La-Z-Boy Decliner Snags PRWeek Best In Tech Award

LZB PR Week V3 03 IG

News

2024 March 19

The company launched The Decliner two days ahead of National Lazy Day, focusing its earned creative strategy on major consumer outlets to drive mass awareness and local broadcast coverage to boost retail foot traffic.

Share this story

Related Articles


  • News

    MediaPost Planning & Buying Award Finalists Announced

    Read More

  • News

    Minnesota Star Tribune Named Fast Company's Most Innovative In News + Media

    Read More

  • News

    Bob Evans Farms Taps Colle McVoy for Media AOR Duties

    Read More