The Drum: How Vitamix proved media can reframe a 100-year-old brand

VITMIX00004 06 OTE Launch Paid Social Static Buy It Redd 1600x960 post v1

News

2025 September 12

By starting with placements before taglines, Vitamix and Colle McVoy turned a discount-driven blender into a lifestyle signal and boosted returns.

Share this story

Related Articles

  • News

    Mariana O’Kelly of DonerColle Partners on finding truths hidden in plain sight

    Read More

  • News

    DonerColle Partners Names Mariana O’Kelly Chief Creative Officer

    Read More

  • News

    DonerColle Partners Appointed Creative AOR for Hershey’s Salty Snacks

    Read More