Colle McVoy Selected as Media Agency of Record for Blu Dot
2021 December 9
Colle McVoy has been selected as media agency of record for Blu Dot, an innovative award-winning modern furniture designer and retailer. The agency will lead global media strategy, investment and analytics across all channels spanning brand building and performance marketing campaigns.
“Colle McVoy is the perfect partner to help Blu Dot continue our rapid growth of today and achieve our mission to bring good design to as many people as possible for tomorrow,” said Mike Wodtke, Vice President, Digital and Retail Operations for Blu Dot. “Its unique approach of blending data-led solutions with media creativity couldn’t be a more winning combination for us.”
“This is such an exciting time for Blu Dot and Colle McVoy,” said Steve Knapp, Managing Director, Media & Data Science, Colle McVoy. “The home furnishings category has experienced explosive growth over the last two years with modern design leading the way. Our modern approach to media and data science has been a huge driver of Colle McVoy’s growth, too. We’re incredibly honored and very excited to partner with such a cool and admired brand like Blu Dot.”
Blu Dot is the newest client to engage Colle McVoy’s fast-growing Media & Data Science practice. Media billings have more than tripled at the agency in the last five years through work with clients like 3M, Children’s Health, Cub Cadet, Jackson Hole and AccuWeather, as well as helped the agency welcome more than a dozen new clients over the last 18 months and win multiple media industry honors like MediaPost’s Creative Media Awards and Adweek’s Media Plan of the Year Award.
About Blu Dot
Blu Dot was founded in 1997 by three designers: John Christakos, Maurice Blanks and Charlie Lazor. As they were furnishing their first homes, they found that the things they liked they couldn’t afford and the things they could afford they didn’t like — and so Blu Dot was born. Blu Dot’s collection spans multiple categories of home and office furnishings and is sold online and through Blu Dot stores in the U.S. and internationally. Their work has won numerous design awards and has been exhibited in prominent museums such as the Centre Pompidou, Cooper Hewitt Smithsonian Design Museum, the Walker Art Center and MoMA. The company is privately held and headquartered in Minneapolis. For more information, visit BluDot.com or follow us on Pinterest and Instagram.