The 2026 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, was selected from among more than 2,000 entries.

Colle McVoy and La-Z-Boy's #BanReclining campaign is a finalist in the Consumer Products category.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on May 5 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.