Colle McVoy Hires Heather Lee as VP, Group Media Director
News
2023 June 27
Colle McVoy announced today that Heather Lee has joined the agency as vice president, group media director to oversee media research, strategy, planning, investment and measurement on select clients to help ensure data-led and creatively driven media solutions that deliver outsized results.
“Heather is a passionate media expert with incredible channel expertise, curiosity and innovative thinking that inspires first-of-their-kind experiences for brands. The combination of her amazing big-brand experience and confident-yet-approachable work style inspires our team to deliver the absolute best media plans for clients.”
— Steve Knapp, Managing Director, Media and Data Science, Colle McVoy
Lee is a highly experienced and accomplished media professional specializing in integrated media expertise with a focus on digital marketing strategy. She has successfully implemented multiplatform paid media programs for clients such as McCain Foods, First Bank, Champion Petfoods, Fox Sports and Toyota. Lee began her career at Martin Williams and has since worked at Saatchi & Saatchi in Los Angeles, Assembly Global and TDA Boulder.
“I’m thrilled to join the smart and creative folks at Colle McVoy. I’ve always admired the forward-thinking and nationally recognized work from Colle McVoy and am so excited to contribute to the magic ahead,” said Lee.
Lee joins the award-winning media team at Colle McVoy during a time of great growth following new assignments for Goodyear, Perdue, Northern Tool + Equipment and others, as well as organic client growth. The agency also won a prestigious 2022 Adweek Media Plan of the Year Award with client Jackson Hole Travel & Tourism.