“This is a tremendous honor for work that the entire agency is proud of,” said Christine Fruechte, CEO, Colle McVoy. “After the murder of George Floyd in our community last summer, we were galvanized to be a force for change by producing purposeful work that promotes diversity, equity and inclusion.”

The Read in Color program was also honored with a 2021 Webby Award and will expand this year to nine more cities across the country.

About the Silver Anvil Awards

The Silver Anvil Awards are hosted by the Public Relations Society of America, the nation’s leading professional organization serving the communications community. Since 1944, the Silver Anvil Awards — which symbolize the forging of public opinion — have been awarded each year to organizations that have successfully addressed challenging issues with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards honor outstanding strategic public relations programs. Entries are accepted in 19 categories as well as a number of subcategories. Judges evaluate strategic programs that incorporate sound insights and analysis, planning, execution and evaluation.