June 11, 2019 / Awards
Colle McVoy client the Recreational Boating & Fishing Foundation (RBFF) won two ASAE 2019 Gold Circle Awards, which denote excellence, innovation and achievement in association/nonprofit marketing, membership and communications programs. RBFF is the only organization to win more than one award at ASAE’s 2019 Marketing, Membership & Communications Conference last week.
RBFF received awards in the Media/Public Relations Campaign category for its Shattering the “Bass Ceiling”: Moving an Industry to Get Moms Hooked on Fishing and Boating initiative, as well as in the Video category for its Women Making Waves video, the focal point of the initiative. RBFF and its Take Me Fishing™ brand produced the initiative in conjunction with Colle McVoy and Exponent PR to make women feel more welcome on the water, empowering them to lead the next generation of anglers. The video features powerful taglines paired with strong women, moms and girls, all enjoying their time on the water.
The Center for Association Leadership ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.