May 21, 2019 / Awards
Colle McVoy and its client partner Invisalign won the 2019 Bronze Clio Sports award in the Virtual/Augmented Reality category. The award, which honors creative excellence in sports advertising and marketing, is being received for the VR Soccer Challenge.
“Judging for the Clio Awards is notably tough and extremely selective,” said Mike Caguin, CCO of Colle McVoy. “This honor is a testament to Invisalign being a future-forward brand. It was an incredible opportunity to combine creative, technology and gaming to make an experience that teens were so excited about, they waited in line for an hour to play.”
Using the latest in gaming technology, the Invisalign VR Soccer Challenge brought the Invisalign story to life for teens and helped them connect with and experience the brand in a new way. Read more about the full program here. Winners will be honored at an awards ceremony in New York on June 13.
About the Clio Sports Awards The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish a new precedent. In 2014, Clio Sports was launched to honor the best in sports advertising and marketing. Annually, a veritable Who's Who of the sports business — marketing executives, commissioners, broadcasters and athletes alike — convenes to select from an international pool of submissions the breakthrough communications that elevated sports culture in the collective consciousness.