April 28, 2014 / Awards
Colle McVoy and its client partner, Land O’Lakes, received a Webby People’s Voice Award for the “Pin A Meal, Give A Meal” program, within the Corporate Social Responsibility Campaigns category. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the Internet.
The 18th Annual Webby Awards ceremony will be held on May 19 in New York City, where winners will have an opportunity to deliver one of the Webby’s famous 5-Word speeches to the world.
The “Pin A Meal, Give A Meal” campaign encourages users to pin and re-pin Land O’Lakes recipes, generating donations to Feeding America.
“It feels great to be recognized for work that utilizes one of the most popular social platforms to raise awareness and support for a truly worthy cause,” said Mike Caguin, chief creative officer, Colle McVoy.
It feels great to be recognized for work that utilizes one of the most popular social platforms to raise awareness and support for a truly worthy cause
chief creative officer, Colle McVoy
CM is also an official honoree in three categories, a distinction awarded to the top 20 percent of all work entered that exhibits remarkable achievement. The “Save-A-Life Simulator” for Medtronic Foundation and “Sentinel.com” for Novartis Animal Health are official honorees in the Interactive Advertising & Media: Health, Wellness, and Pharmaceutical category. The Pedal MN “GPS Tune-Up Bike” is an honoree in the Services & Utilities (Handheld Devices) category.
With 12,000 entries from all 50 U.S. states and more than 60 countries, and two millions votes in the Webby People’s Voice Awards, The 18th Annual Webby Awards is the biggest yet.
To view the complete list of winners visit, webbyawards.com/winners.