April 27, 2017 / Awards
Colle McVoy and its client partner USA Swimming have been shortlisted in the 2017 Clio Sports Awards, which honor the best in sports advertising and marketing. Gold, silver and bronze award winners will be announced at an awards ceremony in New York on May 16, 2017.
The work honored includes the Before They Were Winners video in the Film, Commercials category. The :60 video features Olympians as young swimmers, connecting their early joy with their future accomplishments, which received widespread praise and earned recognition in USA Today’s AdMeter Bracket. Part of the Swim United campaign, the work helped to transform the sport of swimming from a recreation to a team sport and create a connection between the U.S. Olympic team and even the youngest swimmers. More information can be found here.
About the Clio Sports Awards The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent. In 2014, Clio Sports was launched to honor the best in sports advertising and marketing. Annually, a veritable Who's Who of the sports business — marketing executives, commissioners, broadcasters and athletes alike — convenes to select from an international pool of submissions, the breakthrough communications that elevated sports culture in the collective consciousness.