Social, Earned Media, Persona Development, Partnership Development
About WinField United
When your purpose is growing a better future, your actions are critical. For WinField United, that meant getting way out in front of a pressing issue: water. Only 1% of the world's supply is available for human use — and of that, 70% grows our food. Uncharted Waters let us advocate on behalf of farmers to show they're on the forefront of water science and proactively lead the discussion.
We created a visually driven interactive experience and quiz that tapped into our audience's love of learning. Visit the site.
We created the first-ever National Ag Day takeover on National Geographic’s social channels.
We launched Uncharted Waters at Curious Learners’ hallowed ground: SXSW — generating plenty of conversation on the streets and millions of earned impressions.
50,000+ quiz questions were answered.
More than 147 million earned impressions were received.