Looking three decades ahead to lead an entire industry today.
Social, Earned Media, Persona Development, Partnership Development
About WinField United
When your purpose is growing a better future, your actions are critical. For WinField United, that meant getting way out in front of a pressing issue: water. Only 1% of the world's supply is available for human use — and of that, 70% grows our food. Uncharted Waters let us advocate on behalf of farmers to show they're on the forefront of water science and proactively lead the discussion.
We need to feed 9 billion people by 2050 with less water than we use today.
We uncovered the ideal audience: Curious Learners. Then we partnered with National Geographic to create a hub and gave them information to use as social currency.
A world challenge. An engaging quiz.
We created a visually driven interactive experience and quiz that tapped into our audience's love of learning. Visit the site.
Putting things in context on #NationalAgDay.
We created the first-ever National Ag Day takeover on National Geographic’s social channels.
Quenching the thirst for knowledge at SXSW.
We launched Uncharted Waters at Curious Learners’ hallowed ground: SXSW — generating plenty of conversation on the streets and millions of earned impressions.
Uncharted results.
50K+
50,000+ quiz questions were answered.
147M
More than 147 million earned impressions were received.
