Social, Earned Media, Persona Development, Partnership Development
About WinField United
When your purpose is growing a better future, your actions are critical. For WinField United, that meant getting way out in front of a pressing issue: water. Only 1% of the world's supply is available for human use — and of that, 70% grows our food. Uncharted Waters let us advocate on behalf of farmers to show they're on the forefront of water science and proactively lead the discussion.
We uncovered the ideal audience: Curious Learners. Then we partnered with National Geographic to create a hub and gave them information to use as social currency.
We created a visually driven interactive experience and quiz that tapped into our audience's love of learning. Visit the site.
We created the first-ever National Ag Day takeover on National Geographic’s social channels.
We launched Uncharted Waters at Curious Learners’ hallowed ground: SXSW — generating plenty of conversation on the streets and millions of earned impressions.
50,000+ quiz questions were answered.
More than 147 million earned impressions were received.