The funnest sport there is.

Brand Strategy, Broadcast, Digital Strategy, Print

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About USA Swimming

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The redesign of swimtoday.org streamlined parents’ ability to find facilities and teams in their area and made it easier to get answers to common questions.

These downloadable, customizable posters were designed for display at local pools encouraging parents and kids to join a swim team.

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Through swimtoday.org, a variety of customizable promotional items were created for swim teams to use to spread the fun and excitement of swimming.

Appearing at pools, online, on social media, and in swim clubs and organizations across the country.

On April 1, we introduced the world to a new scent: Eau de Chlorine. It involved a manatee (of course) and people swimming in fancy clothes.

Let’s make a splash.

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