Growing the future of swimming with an Olympic-sized splash.

Social, Broadcast, Earned Media

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About USA Swimming

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Most Americans viewed swimming as a leisure activity, as evidenced by Google's suggestive search results.

We kicked things off during the Olympic trials with a film connecting Olympians’ early joy with future accomplishments. The spot earned USA Today’s Ad Meter honors among titans like Coca-Cola, Nike and Samsung.

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We wrapped USA Swimming magazine with personalized swim caps. Even Conan O’Brien got in on the fun.

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Social content, including Olympians and kids singing the national anthem underwater, generated 6 million views.
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+16%

We helped drive a 16% increase in swim team memberships, signaling record participation 
in the sport.

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+214%

Organic online searches for swim clubs increased 214% during the campaign.

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