Celebrating big change with one of America’s largest retailers.

In-store Marketing, Environmental Design, Social

Target Overlay On

About Target

Before the dust started to fly, we walked the aisles in Target guests’ shoes — visiting remodels-in-progress and talking with guests and employees to ground ourselves in their real-world experiences.

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Target Remodel Ismbarriscade 1120X1040V2
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Storewide signage highlighted by friendly illustrations shifted the narrative from the expected “pardon our dust” to “change is beautiful.”

To invite guests back into their newly remodeled Target, Colle McVoy created a full panorama video that was featured in social to build excitement and provide a sneak preview.

Once each remodel was complete, we shared the news loudly and proudly, welcoming guests back to their happy place.

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At the grand reopening for the Minneapolis flagship store, we covered the entrance with 16,000 balloons to celebrate the thousands of square feet of shopping bliss.

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The event captured the imagination of local residents, downtown workers and passersby who shared their experiences in social.

For the flagship reopening, downtown street traffic got a taste of the action with free coffee and donuts, and an invitation to join the party.

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