In-store Marketing, Environmental Design, Social
About Target
As Target geared up to remodel hundreds of stores nationwide, all sorts of communication challenges came to the fore — easing guests’ confusion during construction, building excitement for what’s to come and then getting throngs of shoppers in the door once complete. We teamed up with our friends at Target to do just that.
Storewide signage highlighted by friendly illustrations shifted the narrative from the expected “pardon our dust” to “change is beautiful.”
At the grand reopening for the Minneapolis flagship store, we covered the entrance with 16,000 balloons to celebrate the thousands of square feet of shopping bliss.
The event captured the imagination of local residents, downtown workers and passersby who shared their experiences in social.