Bringing More Smiles to the Aisles of Target.
In-store Marketing, Creative, Brand Strategy
About Target
Target stores have always been at the center of the brand’s strategy and success. We’ve partnered with Target to refresh and reimagine the in-store experience – making it easier to shop and giving guests more of what they love about Target.
Pumping up play for kids and adults
Play enhances creativity, makes us smarter, and brings families together. And when Target becomes the place with more possibilities for play, we can bring more joy to their lives. We partnered with Target to build immersive, larger-than-life moments for kids and parents to play together.
Retail experience design brings technology to life
When it comes to tech and electronics, Target had an opportunity to show guests how technology fits into their life with style and ease. We helped bring to life a new vision for the entire category. Through experience design, messaging and creative expression, we inspired and educated guests, showing product in life context and curating recommendations to help them shop smart.
Inspiring guests throughout the year
We’ve partnered with Target Creative and store designers to make the seasons pop with eye-catching displays and cart-stopping retail experience design. Bonus: we helped Target activate a modular creative system that evolves throughout a seasonal campaign to save on production costs and make it easier for store staff to display.
Elevating the Target store design, one category at a time
We’ve designed physical and digital experiences geared to make shopping fast, fun and totally inspired. From sporting goods to toys and licensed products, we’ve created distinct engagement moments within each category, while tying them together for a holistic Target store experience.
Our stores are at the center of our strategy, and they are at the center of our success right now.
Brian Cornell, Target CEO
