In-store Marketing, Content Strategy, User Journeys, Environmental Design
When it comes to electronics, Target guests aren’t techies, but they do want to be inspired by the joy tech brings to their lives. Partnering with Target Creative and store design teams, we helped create a more human-centered experience in electronics, showing guests how easy it is to integrate technology into everyday life and providing confidence they’re making the right purchase.
Anchoring the space
Target wanted to elevate the electronics experience and make it a regular destination for guests to shop. By opening up the floorplan and bringing premium brands to the forefront, the newly transformed space anchors the whole department and draws people in from across the store.
Helping guests see themselves in a Smart Home
For the growing Smart Home category, we helped create a dimensional store experience to highlight how these products fit into people’s lives. We art-directed CG imagery that shows the product in specific use-case scenarios, inspiring guests and demonstrating how easy it is to make their homes smarter and more connected.