Take Me Fishing Creates Pop-up Experience That’s Off The Hook.
Brand Strategy, Creative, Experience Design
About Take Me Fishing
Take Me Fishing had a significant task to achieve: How do you grow participation for America’s oldest pastime in today’s modern world? Current perceptions of fishing were varied, and we knew that traditional communications alone wouldn’t change people’s minds. Instead, we literally put fishing in the hands of first-timers and let the experience of fishing speak for itself.
The pop-up bait shop brought fishing to life in a new way to new people in totally new places.
We traveled to large cities for maximum participation and outreach opportunities.
Rods and bait were supplied, while guides showed all walks of life the basics of fishing.
Thousands got their fish on.
We snagged over 1 million social impressions.
The results were off the hook.
1.5 hrs
Average time spent with activation.
131M
Earned media impressions.
