Brand Strategy, Creative, Experience Design
About Take Me Fishing
Take Me Fishing had a significant task to achieve: How do you grow participation for America’s oldest pastime in today’s modern world? Current perceptions of fishing were varied, and we knew that traditional communications alone wouldn’t change people’s minds. Instead, we literally put fishing in the hands of first-timers and let the experience of fishing speak for itself.
Average time spent with activation.
Earned media impressions.