From nostalgic sport to next-generation thrills.

Digital Strategy, Data and Research, Social

Rbff Overlay On

About Take Me Fishing

The previous campaign was rooted in nostalgia. While sentimental, it wasn’t enough to make it relevant to a new generation.

icons_160x160
Rbff Take Me Fishing Quote Image 2048X1152

Fishing gets a digital tackle box.

We transformed an outdated and unresponsive website into a go-to guide that mentors every experience level across a wide range of devices.

Visit the site experience.
Rbff Take Me Fishing Hand Photo 1000X1000 V5
Rbff Take Me Fishing Social Split Left 842X1816
Rbff Take Me Fishing Social Split Right 1168X1816

Real-life catches captured from across the country showcased the thrills, rallying anglers to tag their pics with #FirstCatch and share them through videos, print ads and social.

A poster series offered inspiration for getting families on the water.

Rbff Take Me Fishing Spanish Banner2 Split Left
Rbff Take Me Fishing Spanish Banner2 Split Right

VamosAPescar.org, the Hispanic sister site to TakeMeFishing.org, saw traffic jump by 13%, helping add more than 400,000 Hispanic participants.

icons_160x160_v2

+8.2%

Fishing participation (16 to 65 years of age) increased by 8.2% over the last five years.

icons_160x160

+$1B

Revenue from fishing equipment and trip expenditures increased over $1 billion in the past five years.

Stay relevant.

See how