From nostalgic sport to next-generation thrills.
Digital Strategy, Data and Research, Social
About Take Me Fishing
How do you make an age-old sport relevant to a new generation? Take Me Fishing and its parent organization, The Recreational Boating & Fishing Foundation, tasked us with preserving the future of their namesake water sports.
More than Andy Griffith’s favorite fishing hole
The previous campaign was rooted in nostalgia. While sentimental, it wasn’t enough to make it relevant to a new generation.
Where land ends, life begins.
Trophies. The ultimate lure for kids.
Fishing gets a digital tackle box.
We transformed an outdated and unresponsive website into a go-to guide that mentors every experience level across a wide range of devices.
Visit the site experience.
Real-life catches captured from across the country showcased the thrills, rallying anglers to tag their pics with #FirstCatch and share them through videos, print ads and social.
Start plotting your escape.
A poster series offered inspiration for getting families on the water.
Engaging the vital and fast-growing Hispanic market.
VamosAPescar.org, the Hispanic sister site to TakeMeFishing.org, saw traffic jump by 13%, helping add more than 400,000 Hispanic participants.
The results were keepers.
+8.2%
Fishing participation (16 to 65 years of age) increased by 8.2% over the last five years.
+$1B
Revenue from fishing equipment and trip expenditures increased over $1 billion in the past five years.
