Digital Strategy, Data and Research, Social
About Take Me Fishing
How do you make an age-old sport relevant to a new generation? Take Me Fishing and its parent organization, The Recreational Boating & Fishing Foundation, tasked us with preserving the future of their namesake water sports.
The previous campaign was rooted in nostalgia. While sentimental, it wasn’t enough to make it relevant to a new generation.
We transformed an outdated and unresponsive website into a go-to guide that mentors every experience level across a wide range of devices.Visit the site experience.
Real-life catches captured from across the country showcased the thrills, rallying anglers to tag their pics with #FirstCatch and share them through videos, print ads and social.
A poster series offered inspiration for getting families on the water.
VamosAPescar.org, the Hispanic sister site to TakeMeFishing.org, saw traffic jump by 13%, helping add more than 400,000 Hispanic participants.
Fishing participation (16 to 65 years of age) increased by 8.2% over the last five years.
Revenue from fishing equipment and trip expenditures increased over $1 billion in the past five years.