A new wave in angling.

Broadcast, Print, Content Strategy

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About Take Me Fishing

An anthem video featuring a strong female-led track kicked off the reinvention of the world’s most beloved pastime.

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And with a confident and bold tone, we offered women a chance to see themselves on the water.

Partnerships with Outside magazine and Disney spread our message through print, digital, social and custom branded content in-book and online.

Fun and empowering social and digital content carried the message through.

Left Split
Right Split

And women from all over joined in and made waves.

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We carved out a digital space for women to get inspired.

Get your fish on.
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Alexa Pena Vega

And partnered with key influencers like celebrity mom, actress and avid angler Alexa PenaVega.


"This is an exciting time for the fishing and boating industry. Women are heading to the water in record numbers, and we now have the opportunity to develop these new anglers into ambassadors for future generations. We are proud to be leading our industry in providing a rallying cry for women across the country.” RBFF Director of Marketing Rachel Piacenza


The Making Waves video was honored with multiple awards by GlobalTrend, which recognizes outstanding videos from around the world every year.

Keep it reel.

Wave hello