Feed Greatness

Brand Strategy, Broadcast, Digital Strategy

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About Purina Animal Nutrition

To our audience, owning and caring for animals defines their way of life. This video reaffirms to them that Purina is, and always has been, the brand animal lovers choose to achieve legendary greatness in their animals.

The redesign of purinamills.com streamlined the ability for visitors to find the specific type of food for their specific type of animal.

Our media buy utilized addressable TV to reach the very niche audience of passionate horse owners. This efficient media strategy allowed us to captivate the hearts of horse lovers in a way that was as equally efficient and impactful.

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97%

Total brand awareness.

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Unaided recall up 15%.

Let’s feed your greatness.

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