Brand Strategy, Broadcast, Digital Strategy
About Purina Animal Nutrition
Purina is not only the leading brand of animal feed, it’s been a leader in innovation for decades. However, it was losing market share due to diluted branding messages across its various animal groups. By unifying all of Purina’s animal groups under the Feed Greatness campaign, we were able to show all animal-lovers just how driven Purina is to realizing the highest potential in every animal they feed.
The redesign of purinamills.com streamlined the ability for visitors to find the specific type of food for their specific type of animal.
Total brand awareness.
Unaided recall up 15%.