Broadcast, Content Marketing, Brand Partnerships
Although COVID-19 vaccines have provided Americans with a light at the end of a long tunnel, it’s still important to keep wearing face masks so we can get back to doing the things we love sooner. Yet mask resistance persists and pandemic fatigue is peaking as our eagerness to get out into the world grows.
Mask wearing reduces the spread of COVID-19, and according to the Ad Council COVID tracking study, 77% of Americans are masking up in public. However, only a quarter always wear masks inside with people who do not live with them. This is problematic, since the risk of getting COVID-19 significantly increases the more time is spent indoors at gatherings with family and friends or at bars.
In partnership with the Ad Council and the Centers for Disease Control and Prevention, we created two broadcast PSAs that capture the monotony many of us feel as we wait to safely enjoy the experiences we’ve been missing, all while emphasizing how masking up is one of the keys to getting back to doing the things we love faster.