Capitalizing on the biggest moment in club history.
Branding and Identity, Creative
About Minnesota United FC
A brand-new, world-renowned stadium. Sold out season tickets. Exciting new talent on the field. Sounds like a sports marketer’s dream scenario, right? But that didn’t leave Minnesota United without their fair share of challenges, too. We partnered with them to build a distinct brand and killer design system that infuses the energy of the game into everything they do.
Minnesota United has a really cool crest, but lacked a true brand identity. We helped define their personality and sense of self.
1 / 4
The club churns out boatloads of content all season long. We empowered them with a versatile design toolkit to meet all their needs.
You only get one chance to launch a stadium. This work set the tone for the season and amplified our presence beyond its walls.
Megan Gunderson, Vice President of Marketing
When it all came together, a once disparate brand turned into something you can’t miss out in the wild.
1 / 4
We even constructed our own sister stadium at the agency — Allianz Fooz.
See how our Hatch team put it all together »
