Branding and Identity, Creative
About Minnesota United FC
A brand-new, world-renowned stadium. Sold out season tickets. Exciting new talent on the field. Sounds like a sports marketer’s dream scenario, right? But that didn’t leave Minnesota United without their fair share of challenges, too. We partnered with them to build a distinct brand and killer design system that infuses the energy of the game into everything they do.
You only get one chance to launch a stadium. This work set the tone for the season and amplified our presence beyond its walls.
Megan Gunderson, Vice President of Marketing
See how our Hatch team put it all together »