Branding and Identity, Experiential, Public Relations, Brand Partnerships
About Land O'Lakes
Inspiring healthy dialogue about important issues is difficult in today’s world, especially when the topics, like our food system, are polarizing. SXSW gave Land O’Lakes a unique opportunity to connect with an engaged audience of curious learners and critical thinkers. So while other brands focused on product launches and technological feats, The Food Effect brought a variety of perspectives about the future of food to one table.
Interactive exhibits immersed guests in food’s hot-button issues and cutting-edge solutions. The Instagrammable design ensured it was shared far beyond the experience.
Immersive video of futuristic farming operations.
From the interactive gallery to engaging panel discussions, thousands of SXSW attendees explored new perspectives related to the future of food.
The conversation continues through a year-long content partnership with National Geographic, including a 360-degree look at futuristic farming operations.