Broadcast, Content Creation, Social, Print
About Land O'Lakes
When Land O’Lakes bought the Kozy Shack brand in 2012, national awareness was low. Meanwhile, at grocery stores refrigerated desserts were losing shelf space to yogurt.
Our solution – focus on the strength of the brand. Kozy Shack pudding is made with delicious ingredients we all know.
Taking a cue from the simple ingredients found in Kozy Shack pudding, we created a simple, scrolling site.
Tasty facts and unexpected surprises give users a reason to explore the site, while learning about the product.
With low brand awareness in mind, we initiated a multi-channel partnership with Real Simple to establish instant credibility while drafting off of their “simple is better” equity.
In broadcast, we used illustration to bring to life the wholesome ingredients in our pudding.
Throughout it all, we continued to build our community of pudding enthusiasts on social media.
sales growth among top retail customers
increased unaided brand awareness