The last real mountain town gets a movement.
Branding and Identity, Brand Strategy, Out of Home, Print
About Jackson Hole
A look at the pitfalls of previous marketing efforts helped us realize we needed to invite locals to have a seat at what was truly their table. Through research, understanding and a whole lot of listening, we collaborated with Jackson Hole residents to capture their passion and channel it into something worth rallying around, for locals and visitors alike.
We helped locals keep something sacred without suffocating it.
A poster with a customized resident-facing manifesto encouraged locals to honor the roots they’ve grown in their town.
From the moment we saw the STAY WILD campaign, we knew that this was the right campaign, at the right time for Jackson Hole… It appeals to the visitor, in that the campaign illustrates this incredible sense of adventure, wildness and transformative experience that Jackson Hole is known for, but what’s more, the campaign resonates with the community and our values, because we know that in order for Jackson Hole to thrive, it must remain Wild.
Kate Sollitt, Executive Director, Jackson Hole Travel & Tourism Board
We let the raw, rugged voice of Jackson shine through in everything from T-shirts to goat pins.
Even in ‘traditional’ media we rejected standard practices. In print we let the Jackson Hole voice shine by adopting a unique editorial perspective that would call to the right types of visitors.
In digital, we had fun with unique and engaging content.
We even went against standard out-of-home practices
We opted for hand-painted murals instead of billboards.
And we gave people a way to spread the message.
And we did it all to ignite in visitors what locals are eager to share.
Wild Results
375%
increase in hotel bookings to Jackson year over year.
24%
increase in site visits year over year.
