Content Creation, Social, Broadcast
Invisalign® clear aligners can fix teen smiles just as well as braces. Yet moms often believe treatment is only for adults or simple corrections. But Invisalign® treatment was made to tackle tough smiles for teens, too. So, we created a campaign that acknowledges the situations parents fix for their teens, while highlighting what Invisalign® treatment does best: fix teen smiles, even the really tough cases.
We created four 15-second vignettes with familiar scenes moms could relate to. Each scenario features a different type of case Invisalign® clear aligners can correct.
A 30-second spot highlighted familiar scenarios parents face and contrasting those stories with the types of cases Invisalign® treatment fixes.
Social Campaign Elements
Additional video assets, GIFs and a photoshoot helped round out the social media extensions of the campaign by showing teens being their unique, quirky selves.
views on YouTube within in first three months