42 countries. 22 languages. One purpose.
Branding and Identity, Environmental Design, Brand Strategy
About Invisalign
We rebuilt the Invisalign® brand from the ground up. The Made to Move global campaign transformed the brand with a powerful purpose: helping people find the next amazing versions of themselves.
We found that regardless of age, gender or geography, people share a belief: their smiles can help them take greater leaps forward in life.
From there, we landed on the big idea:
A total brand refresh started with an inspirational anthem.
We all share the desire to advance in life. We activated this desire through different touchpoints around the world, moving from a regionally led brand to a unified global brand.
Adult Audience
It’s never too late for adults to improve themselves inside and out.
The new digital experience? Friendly as a smile.
Technology that advances lives calls
for helpful tools that do the same.
A movement takes hold within the brand’s walls.
When you genuinely help people move forward, your brand follows suit.
Our company, our customers, our patients and our technology. They are all moving forward. Made to Move is what we do, is what we’ve been doing. It unites our history with our future.
Joe Hogan, President and CEO, Align Technology
