Innovating experiences to connect to teens.
Emerging Technology, Virtual Reality, Experiential
About Invisalign
More than ever, teens prefer experiences over advertising. So, to help the Invisalign brand connect with Gen Z, we focused on what they’re interested in — sports and technology. As the most popular youth sport, soccer gave us a built-in audience of 24 million teens and a way to show the benefits of Invisalign aligners. Using soccer and revolutionary technology, we created a game unlike any other with the Invisalign VR Soccer Challenge. Developed over six months, the game brought the Invisalign story to life for teens in a completely new way. We did more than just tell them how we're better — we showed them.
Through trial and error, we customized foot sensors and software for precise ball control, velocity and movement.
The latest in gaming tech gave players an immersive, futuristic soccer experience.
New brand experiences mean a new way of doing things.
Over many collaborative sessions, we developed the overall look and storyline for the VR Soccer Challenge.
The Experience Around the VR Experience
With lead generation a goal at the USA CUP, we developed a system where attendees added Invisalign on Snapchat as their ticket to entry.
Unreal results.
1,500 game plays over 7 days
5+ minutes of brand engagement per teen
