Emerging Technology, Virtual Reality, Experiential
More than ever, teens prefer experiences over advertising. So, to help the Invisalign brand connect with Gen Z, we focused on what they’re interested in — sports and technology. As the most popular youth sport, soccer gave us a built-in audience of 24 million teens and a way to show the benefits of Invisalign aligners. Using soccer and revolutionary technology, we created a game unlike any other with the Invisalign VR Soccer Challenge. Developed over six months, the game brought the Invisalign story to life for teens in a completely new way. We did more than just tell them how we're better — we showed them.
Over many collaborative sessions, we developed the overall look and storyline for the VR Soccer Challenge.
With lead generation a goal at the USA CUP, we developed a system where attendees added Invisalign on Snapchat as their ticket to entry.
1,500 game plays over 7 days
5+ minutes of brand engagement per teen