Branding and Identity, Package Design
For many, taking the first step toward a new smile is something they’ve been dreaming about for a long time. We wanted to make sure the moment a person receives their first Invisalign clear aligners was as exciting as the thought of their new smile.
We wanted the unboxing to be an experience in itself, so we carefully considered every touchpoint.
On social media, we showed off the convenient carrying bag.
Every element was translated into multiple languages across the world – creating one consistent global experience.
Elements like the reusable bag were practical and stylish.