Connecting Teens and Invisalign Through Soccer
Content Creation, Experiential, Social
About Invisalign
Invisalign® clear aligners are designed to seamlessly fit into teens’ lives while fixing their smiles. But with Gen Z being the most ad-averse audience out there, we had to rethink how to show them there was a better option than braces to move them and their smile forward. Knowing how well both teens of both genders connect with sports, we decided to highlight the benefits of Invisalign using soccer through unexpected, exciting executions.
VR Soccer Challenge
Custom designed gameplay made for realistic soccer action
Soccer Snapchat Game
We went to where teens are – their phones – and created a Snapchat soccer game. Using varying levels of difficulty to capture and maintain their attention, the experience drove teens to the Invisalign site and created fresh leads.
Forwards Social Content
Using our library of footage, we created unique social assets to promote each episode. From GIFs to trailers, our content was placed on Bleacher Report, ESPN and Invisalign’s social channels to reach our teen audience.
