Relaunching a legendary motorcycle brand.

Product Launch, Experiential, Branded Entertainment, Sampling

Indian Overlay On

About Indian Motorcycle

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The launch electrified a staunch base of loyalists, generating anticipation among credible and culturally relevant influencers, and began to educate the next generation of riders.

American Pickers host and Indian die-hard fan Mike Wolfe became the host of Bike Week, adding his personal enthusiasm and credibility to the brand.

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Riders could talk to product engineers and rev the new Indian Chief engine.

At the launch of the new Indian Chief lineup at Sturgis, we invited a few of our closest friends and streamed the event live across the world.

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Teaser ads announced the return of choice to the category and championed the idea of proudly standing apart from the pack.

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A heritage museum popped up at bike rallies. The mobile museum toured the nation, telling the brand's storied past and celebrating its future.

In-depth looks at bikes and accessories provided a tactile way for riders to obsess over their next bike at a dealer level.

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18M+

More than 18 million people tuned into programming on the History Channel, beating out Discovery Channel’s Shark Week in multiple slots.

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600%

Total Chieftain sales increased 600%.

Find your road ahead.

Let's go