Bringing Some Cheer To An Utterly Outlandish Year

Every year we seek out a surprising and delightful way to bring joy to our employees, clients, partners and friends for the holidays. With cheer in short supply this year, we had to dig deep into our bag of tricks and capabilities to create an experience full of hope, goodwill and a little bit of ridiculousness. Enter ‘Twas Twenty Twenty, a digital picture-find game that leveraged our expertise in data, analytics, user experience and graphic design. Not only are there 34 fun facts and foibles about 2020 to discover, we also made (and encouraged) donations to one of our longtime partners, Feeding America.

Animating the iconography made for an even more playful user experience.

Analyzing search data and leveraging trend research, we were able to uncover fun facts and statistical anomalies for our designers to translate into iconography.

Spread across 4 designed environments, our picture-find hid 37 interesting facts and data points about this past year.

We also hid a wheat sheaf in each room to help spread the word about Feeding America and its mission.

Using SVG files and JS libraries, we created efficient CSS animations, prioritizing optimal performance across a wide range of browsers and devices.