Colle McVoy TapServer

Interaction Design, Fabrication

Hatch Tap Server Hero Blue
The tap server is a multi-keg beer deployment system that provides free beer as a reward for timesheet completion.

Authenticate users based on timesheet completion

Keg Pull 1330X710

Now in its second generation, TapServer features independent pressure and cooling lines housed in a custom-made tap tower, and is completely integrated into the backsplash of the agency kitchen. Four rotating taps are controlled by iPhones.



Hopped up results. Weekly completion rates soared to over 90%—well above industry average—with more than 11,000 on-time submissions.


The TapServer transformed a tedious but necessary task into a simple reward of gathering with coworkers at the end of the day. Cheers.

Beer me.

Get a quote