Colle McVoy TapServer

Interaction Design, Fabrication

Hatch Tap Server Hero Blue
The tap server is a multi-keg beer deployment system that provides free beer as a reward for timesheet completion.

Authenticate users based on timesheet completion

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Now in its second generation, TapServer features independent pressure and cooling lines housed in a custom-made tap tower, and is completely integrated into the backsplash of the agency kitchen. Four rotating taps are controlled by iPhones.

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90%

Hopped up results. Weekly completion rates soared to over 90%—well above industry average—with more than 11,000 on-time submissions.

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The TapServer transformed a tedious but necessary task into a simple reward of gathering with coworkers at the end of the day. Cheers.

Beer me.

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