The Smart Speaker Alfalfa Sales Expert

In-store Marketing, Emerging Technology, Invented Media, Creative

Alexa Overlay On V2

About Forage Genetics International

Sales countertop with inbuilt alexa device

We programmed a smart speaker to be an alfalfa sales expert and placed it in retail stores across the country.

Amazon alexa Alfalfabot

There was no playbook for how to use this technology. So we created our own rules.

This wasn’t technology for technology’s sake. This project harnessed the power of modern devices to solve a real-world problem.

Mike Caguin, Chief Creative Officer, Colle McVoy

We started by mapping out the entire interaction to create a logical and engaging conversation.



number of farmers Alfalfabot helped close the deal with.


Creative Media Award Finalist alongside “Alien: Covenant” and Imagine Dragons.

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