In-store Marketing, Emerging Technology, Invented Media, Creative
About Forage Genetics International
Alfalfa seed isn’t exactly the shining star of farming co-ops. So when Forage Genetics released two innovative seed offerings, retailers weren’t inclined to sell its benefits to farmers. Our solution? We installed our own sales expert at the point-of-purchase. The voice-activated Alfalfabot became the partner retailers can count on and farmers can trust to guide them to more success in the field.
We programmed a smart speaker to be an alfalfa sales expert and placed it in retail stores across the country.
There was no playbook for how to use this technology. So we created our own rules.
This wasn’t technology for technology’s sake. This project harnessed the power of modern devices to solve a real-world problem.
Mike Caguin, Chief Creative Officer, Colle McVoy
We started by mapping out the entire interaction to create a logical and engaging conversation.
number of farmers Alfalfabot helped close the deal with.
Creative Media Award Finalist alongside “Alien: Covenant” and Imagine Dragons.