Using VR to Bring Attention to a Hidden Threat

Experiential, Branded Entertainment, Virtual Reality, Environmental Design

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About Elanco

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“What separates good from great is taking risks. Pet Threat was a risk. But it paid off - our launch event saw significant customer engagement. Most importantly, it changed the conversation and customers left wanting to take action. That’s what I call a great campaign.”

Mary Jensen, Marketing Manager, Vaccines - Elanco Animal Health

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Minutes of uninterrupted brand engagement

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