Brand Strategy, Creative, Internet of Things, Print
About Grain Belt
The Grain Belt brand has changed a lot over the last 125 years. It’s changed owners, breweries, beers and even cities. It’s a classic, but it was getting lost in the cooler among newer beers. So we launched a campaign to help it find new friends by reviving its old motto, The Friendly Beer, and turning that friendly talk into friendly actions.
Doubled Social Footprint
Increased Regional Distribution