We helped an old beer make new friends.

Brand Strategy, Creative, Internet of Things, Print

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About Grain Belt

We kicked off the campaign by taking a typical manifesto video and making it a lot friendlier.

We shared friendly messages on billboards, posters and coasters.

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When football season came around, we turned 12-packs into games, bottle caps into players and beer bottles into game pieces to encourage a little friendly competition.

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Doubled Social Footprint

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Increased Regional Distribution

Let’s get friendly.

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