We helped an old beer make new friends.

Brand Strategy, Creative, Internet of Things, Print

Grain Belt Brand Pg Header Overlay  V2

About Grain Belt

We kicked off the campaign by taking a typical manifesto video and making it a lot friendlier.

We shared friendly messages on billboards, posters and coasters.

Grain Belt Brand Pg Dual Pour 2048X1152

When football season came around, we turned 12-packs into games, bottle caps into players and beer bottles into game pieces to encourage a little friendly competition.


Doubled Social Footprint


Increased Regional Distribution

Let’s get friendly.

Call us