Fendt and Luke Bryan Reward Farmers With Early-Morning Content Series

At Fendt, it’s not just about farming — it’s about growing bold. So when they wanted to reach farmers across America, we knew we had to make a bold move. Farmers put in a full day’s work long before the sun rises. So we found a way to not only reach farmers, but to reward them for their early mornings. Introducing Rise Before Sunrise — a content series starring Luke Bryan as he wakes up with farmers to keep them company and reconnect with his farming roots. You’ll hear his unfiltered thoughts on music, fans and farming, all from the cab of his Fendt tractor. The twist? We’re releasing new episodes when farmers start their day — before sunrise. So if you want to be the first to see exclusive Luke Bryan content, you have to wake up with farmers.