Evoking the Strong American Spirit to Help End Hunger
Broadcast, Culture
As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, we created a series of PSAs that depict the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response Fund.
We partnered with Grammy Award-winning singer/songwriter Ciara to create a powerful message of hope and unity that evokes the strong American spirit to help others. Emotive scenes from food banks across the country are combined with the lyrics of Ciara’s song “I Got You,” encouraging people to donate to Feeding America.
