Branding and Identity, Social, Experiential
About Explore Minnesota Tourism
Super Bowl LII was the biggest publicity opportunity Minnesota tourism had ever seen, but the February cold dominated media coverage and social conversations. So we created the 'Sota Pop, a made-for-Instagram, interactive pop-up that showcased the best of Minnesota's seasons and regions.
We are partnered with some of our state's top artist, including Chuck U and Ashley Mary, to design our main exhibits.
visitors during its 10-day run, triple our attendance goal.
earned media impressions.