Modernizing the Brand for the Future of Fitness
Brand Strategy, Branding and Identity, Environmental Design
Anytime Fitness exists to ignite self-confidence in one and all. To deliver on that purpose, the world’s largest fitness franchise is evolving how they help members. They’re redefining convenience with coaches who provide a holistic approach to health and wellness and with services members can access anytime, anywhere. It’s a big move forward. And one we made sure the Anytime Fitness brand declared to people who need their help most.
This was a brand evolution, not revolution. Together with 10 Thousand Design, we energized and modernized the brand's visual system and voice to perfectly reflect its new attitude and approach.
We transformed an informational website into a brand experience that connects with people and compels them to join.
The in-club redesign is as functional as it is beautiful. We created areas that bring key operational changes to life while maintaining an energizing, branded experience throughout.
A personalized approach to health and fitness coaching, an inclusive community and that “hell, yeah” moment when you succeed, the campaign showed off what makes Anytime Fitness so unique.
Our creative across digital and social helped highlight our new branding and spread our message of a more real, authentic and holistic fitness approach.
