Brand Strategy, Branding and Identity, Environmental Design
Anytime Fitness exists to ignite self-confidence in one and all. To deliver on that purpose, the world’s largest fitness franchise is evolving how they help members. They’re redefining convenience with coaches who provide a holistic approach to health and wellness and with services members can access anytime, anywhere. It’s a big move forward. And one we made sure the Anytime Fitness brand declared to people who need their help most.
This was a brand evolution, not revolution. Together with 10 Thousand Design, we energized and modernized the brand's visual system and voice to perfectly reflect its new attitude and approach.
A personalized approach to health and fitness coaching, an inclusive community and that “hell, yeah” moment when you succeed, the campaign showed off what makes Anytime Fitness so unique.