Turning the cone of shame into the cone of fame.
Experiential, Interaction Design, Augmented Reality, Print
About Elanco
Onsior® (robenacoxib) is a postoperative pain medication committed to helping veterinarians get patients home to recover as quickly as possible. Realizing cone compliance often creates a barrier to a smooth recovery process, we set out to turn the dreaded cone of shame into an uplifting brand experience by encouraging veterinarians and pet owners to look at surgical recovery in a new way.
We convinced veterinarians and pet owners to own the cone.
The campaign helped veterinarians create a moment of joy for their clients at a time when they may be feeling sad knowing their pet just went through surgery.
We turned the pain of postoperative shame into fun and fabulous fame.
Cone-decorating kits allowed families to create their own moments of joy during recovery.
We built an augmented reality photo booth at the biggest veterinary conference of the year, allowing attendees to create, wear and share their own cones of fame.
The campaign increased loyalty for Onsior®, establishing the brand as the number one preferred postoperative pain medication on the market with interchangeable use for cats and dogs.
