Experiential, Interaction Design, Augmented Reality, Print
About Elanco
Onsior® (robenacoxib) is a postoperative pain medication committed to helping veterinarians get patients home to recover as quickly as possible. Realizing cone compliance often creates a barrier to a smooth recovery process, we set out to turn the dreaded cone of shame into an uplifting brand experience by encouraging veterinarians and pet owners to look at surgical recovery in a new way.
The campaign increased loyalty for Onsior®, establishing the brand as the number one preferred postoperative pain medication on the market with interchangeable use for cats and dogs.