Broadcast, Brand Strategy, Print
About Cub Cadet
For decades, Cub Cadet has been a leading manufacturer of outdoor power equipment. But with heightened competition and aggressive growth goals, they sought a partner to help them win on brand value. As we worked to uncover the Cub Cadet story, we discovered a customer-centric focus that could be articulated into a powerful brand purpose: Unlocking Possible.
We introduced the idea in a national brand spot that captured the driving force behind Cub Cadet lawn mowers, snow throwers, utility vehicles and turf care products without showing a single product.