Breaking the Cycle of Category Sameness
Branding and Identity, Brand Strategy, Broadcast, Product Launch
About Cub Cadet
When Cub Cadet set out to develop its next generation of zero-turn riding mowers, they took a different approach. The result was a striking new model that looked unlike anything else in the category. With this new approach to product development came opportunities for Colle McVoy to create both business and go-to-market strategies, and product line identity, long before launch.
Giving a standout mower a memorable identity.
When this series of zero-turn mowers needed a name, we helped conceive one: the Ultima Series™. From there, we undertook the design of a series logo and on-product badging.
A launch campaign that rewrote the rules of how lawn mower advertising should look.
In social media, we created content that took a humorous approach to demonstrating many of the Ultima’s key features in a series of “Step Up” videos.
We’ve never had so many consumers walk in our door that not only know they want to purchase an Ultima, they know what model they’re looking to purchase. Keep it going!
Mike Traweek, Ashland Power Equipment, Cub Cadet Dealer
Incredible results
42%
Exceeded unit forecast goal by 42%
