Breaking the Cycle of Category Sameness

Branding and Identity, Brand Strategy, Broadcast, Product Launch

Cub Cadet Ultima Overlay On

About Cub Cadet

When this series of zero-turn mowers needed a name, we helped conceive one: the Ultima Series™. From there, we undertook the design of a series logo and on-product badging.

We introduced the Ultima Series in a national TV spot that highlighted the mower’s automotive-inspired design and comprehensive feature set with a simple invitation to the audience: Step up to the ultimate all-around mowing experience.

We’ve never had so many consumers walk in our door that not only know they want to purchase an Ultima, they know what model they’re looking to purchase. Keep it going!

Mike Traweek, Ashland Power Equipment, Cub Cadet Dealer

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42%

Exceeded unit forecast goal by 42%

Step up.

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