Grass Stats Reveal the Mowers Behind the Mowers

Content Creation, Data and Research, Social, Creative

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About Cub Cadet

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To launch The Lawnual Report, we created a film outlining our year-long study as well as the type of findings people could expect to discover about mowing habits across the country.

The Lawnual Report landing page houses facts, figures and fun for the curious to dig into so they can discover the depth of love for our lawns.

24 million data points helped us develop innumerable permutations to gain unique insights into nearly anything lawn-related, from the clothes people wear while mowing, to the drinks they enjoy after cutting, to the music they spin as they tackle their tasks. All of which translated into interesting, and entertaining, data visuals.

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