Content Creation, Data and Research, Social, Creative
About Cub Cadet
As makers of the finest lawn equipment, Cub Cadet knows yards better than anyone. But its thirst for knowledge on all things grass-related knows no bounds. We wanted to understand homeowners and how they use their lawns even better so we could celebrate the ways they make their green spaces unique. A couple hundred survey questions, a few thousand people and 24 million data points all culminated in Cub Cadet’s first-ever Lawnual Report — the most in-depth study on the state of the yard to date.
To launch The Lawnual Report, we created a film outlining our year-long study as well as the type of findings people could expect to discover about mowing habits across the country.