Colle McVoy at Super Bowl LII
Creative
Minneapolis became the world's stage as thousands flocked to the land of 10,000 lakes for Super Bowl LII. We took advantage of this international spotlight in our backyard and partnered with three of our clients to create exciting experiences (as well as spots that ran during the big game) for Super Bowl visitors and Minnesotans alike.
We created a Super Bowl spot that celebrates the energy brand’s commitment to the unique local communities it serves, and a custom taproom experience to generate excitement for the game.
Super Bull
The :30 spot put a spotlight on the people of Audubon, Iowa, and the town's biggest point of pride: Albert the Bull.
Cenex Fulton Taproom Experience
To get people pumped up for the big game, we helped Cenex transform Fulton Taproom into a one-of-a-kind warming house featuring live music, prize giveaways and limited-edition brews.
Explore Minnesota Tourism hosted a pop-up experience (called ’Sota Pop!) for #SBLII visitors in downtown Minneapolis. The installation let people travel through an interactive, Instagram-able gallery of scenes celebrating Minnesota’s signature destinations and attractions.
’Sota Pop!
’Sota Pop! became the brightest and most shareable experience of the big game.
We created the first-ever "VRnocular" – a virtual reality experience to promote Jackson Hole’s awe-inspiring beauty. On the outside it looks like an iconic viewfinder (the kind you find at tourist sites like the Empire State Building), but on the inside it’s been tricked out to showcase 360 degree views of Jackson Hole.
Jackson Hole VR-nocular
Passersby can select from four views, spanning from mountaintop trams to happy skiers and the Tetons themselves.
